Most recently, we’ve added Coca-Cola zero sugar Raspberry to the lineup, bringing an extra bit of zing to daring taste buds in the process. Malai Kulfi. Also, by letting consumers add sugar to the powder concentrate, Rasna saved 60 percent of the cost spent by other flavoured drinks! Grapefruit Flavor. 4 Ounce. Rasna is committed to excellence in keeping with its ranking as one of the largest soft drink concentrate manufacturing companies in the world. Grape Pan Twist. Rasna Recent TVC RASNA INTERNATIONAL PVT. Cinnamon Flavor. Currently enjoying 93 per cent of the pie, Rasna has left its competitors far behind. However, all that changed when children were greeted with the memorable I Love You, Rasna jingle. By the late ‘80s, Rasna had cornered over a 50 percent value share (and 75 percent volume share) in non-aerated drinks. Mostly popular in southern and western states, the volume share was over 90 percent in 2004 and over 97 percent in 2010, before settling at 93 percent in 2014. According to DryPen, Rasna in 2010 claimed a market share of 97.2 percent (in March 2010) as against Coca-Cola’s Sunfill (2 percent); and Sugar Free (0.2 percent); the other players in the market were C Sip Vitamin C (0.0 percent) Kissan Mr. Fruit (0.1 percent) and Tang (0.5 percent) while 2011, the company had a turnover of ₹3.5 billion. Today, Rasna being the pioneer in the category, is a stellar example of a Made in India Brand. 8. £11.25. +91-79-26403338/26427774 " Rasna can be added to lassi to make fruit flavored lassis or desserts to make a refreshing non-alcoholic beverage." I try new flavors all the time, and I will continue posting as I discover new tasty mixes. marketing@rasnainternational.com, Interesting facts of Rasna & the making of the Rasna-Akki TVC, RASNA Akshay Kumar says I Love You Rasna Fruit Fun. Rasna entered the Indian market at a time when carbonated drinks like Limca and Thumps Up dominated the Indian market. They can be added to ice creams, sorbets and souffles. Mr. Piruz Khambatta Chairman & Managing Director - Rasna Pvt. Best Seller in Water Flavoring Drops. 9 – C2. £9.26. Only 10 left in stock. Rasna offer value for money products to the consumers at large making it a favourite drink across ages. Page 1 of 1 Start over Page 1 of 1 . Rasna’s Khambatta said that by the price value equation, Rasna works out to Rs 1.5-2 per glass, while the cheapest price for a bottle of Fanta or Mirinda is Rs 8. In its over two decade history, Rasna has had its fair share of ups and downs. It is originally a mixture of tobacco in a leaf with a bunch of spices, very popular in India. While the soft drinks market had grown from Rs 13 crore in 1982 to Rs 14,000 crore in 2015, Rasna made up only 2.4 percent of it. 4.8 out of 5 stars 18. “Rasna fills that space between offering kids the popular orange flavour, and yet giving mothers a non-fizzy alternative,” he said. Flavour: Aampanna 21 Vitamins & Minerals & Glucose No need to add sugar, All Natural Customers also shopped for. So no matter what your child loved, Rasna had them all. Pan Shisha Flavors: Pan Raas. The report contains a systematic overview of the market, enclosing the development trends, competitive landscape analysis, and key regions development status. Ive been unable to find a website dedicated to info on the best flavors mixes. Pan Fusion. Rasna has a superior natural taste with an effective nutritional value in all of its range of flavours. Pan Apple Splash. LTD. +91-79-26403338/26427774 marketing@rasnainternational.com. These included Kesar, Elaichi, Khu and Jaljeera, which were both unusual and relatable to the Indian audience. These were factors that Rasna could not compete with. Cherry Mint Flavor. Coca-Cola C2. Nakd Banoffee Pie Natural Fruit & Nut Bars - Vegan - Gluten Free - Healthy Snack, 35 g (Pack of 18) 4.6 out of 5 stars 106. When soft drink concentrate (SDC) became a separate category, Rasna had … Re-inventions Late to the ready-to-drink party, Rasna has since tried to stay relevant. The orange flavour is also the largest segment in the powdered soft drink industry where Rasna controls over 90% of the market. 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Yet the company and brand alike have shown rock-steady market growth and gained a significant market share. Once opened, store the powder in an airtight container and use when needed. This summer fruits flavour is loved by a lot of people. Sweet Pan. This shopping feature will continue to load items when the Enter key is pressed. But the market for concentrates had not increased at an enviable pace. The orange flavour is also the largest segment in the powdered soft drink industry where Rasna controls over 90 % of the market. The ‘I Love You, Rasna’ campaign was targeted at both children and parents and highlighted how 32 glasses could be made from one pack. Rasna frootfun in various flavors 2. The brand has come miles since its simple beginnings and is a source of nostalgia for many. It was later relaunched as Rasna in 1979, distributed by Voltas, who additionally began marketing it in 1983. Ltd. Piruz Khambatta is the Chairman Managing Director of Rasna Pvt. Once you taste, you will surely buy it again. RASNA INTERNATIONAL PVT. Product of Rasna Rasna Utsav • Rasna Nimbu Pani • Rasna Orange • Rasna Mango • Rasna Cola-Cola Rasna Rozana Amrit • Rasna mango • Rasna orange • Rasna lemon Rasna Rozana Ras • Rasna mango • Rasna orange • Rasna Pineapple Rasna Fruit Booster • Rasna mango • Rasna orange • Rasna Pineapple In 2000, new flavours such as Guava, Litchi, Watermelon and Pineapple were added to the brand. Rasna fresh fun in various flavors The company follows different pack size on carton basis. Farishta Traders - Maharaja Soda Flavour, Maharaja Lime Lemon Soda Flavour & Maharaja Orange Soda Flavour Wholesaler from Raipur, Chhattisgarh, India The first brand in the country that provided consumers real fruit-like flavour and taste Rasna offers extremely successful Soft Drink Concentrates, Instant Drink Powders and Ethnic range of products to the domestic/global markets. LTD. With the beverages industry flagging in the natural carbonated drinks category, Rasna seeks to capitalise on the current market trend towards non-aerated, fruit juice and healthy drink products. Nakd Crazy Cola Flavour Infused Raisins 25 g (Pack of 18) 4.4 out of 5 stars 19. AFZAL PAN RASNA. Cherry Mint Holz Flavour. In addition to the standard fruity flavors, Rasa was made available in many local flavors such as ‘Kola Shasta’ (tangy), ‘Shush’ and ‘Rose’ that became very popular. Back in the days of Doordarshan, advertisements were limited, and even the little that was broadcast was never targeted at kids. So no matter what your child loved, Rasna had them all. 95 ($1.99/Fl Oz) FREE Shipping. Cola Shaved Ice and Snow Cone Flavor Concentrate 4 Fl Ounce Size. Brand of non-carbonated lemon-flavored drink mix and soft drink. I think the best part of smoking hookah is mixing flavors to get new tastes. Here are some UI/UX jobs for you, [Matrix Moments] Negotiations is all about the relationship between two people, says Avnish Bajaj, Founder and Managing Director, Matrix Partners India. Banaras Pan *Afzal Pan Rasna is Pan Raas* New Flavors: Cherry Mint. Especially the blend between kiwi and mint. Rasna has always concentrated on its marketing and brand building and has achieved an expertise in flavour technology. This became the brand’s key value proposition. As a part of its next strategic move, it aims to expand its rural distribution with this pricing in mind. Produced by Kraft Foods. Said to contain half the carbohydrates, sugars and calories compared to a standard Coca-Cola it was first introduced in Japan, but later on made it to the United States. Amid competition from major aerated international drinks, Ransa has maintained its reputation and posed a threat to many of its competitors. Strawberry Cake Flavor. Rasna was initially launched by the Khambattas as ‘Jaffe’ and distributed regionally in Gujarat. The end product is just the ultimate best. Hence, Rasna became the ubiquitous drink served at home and large gatherings from the late ‘70s to the early ‘90s. The deep pockets of Coca-Cola and PepsiCo were enough to drown out other campaigns. AFZAL BOMBAY PAN MASALA . Rasna lords over the powdered beverage concentrates market with the sheer number of flavours. But today it faces stiff competition from cola majors like Coca-Cola and fruit juices such as Tropicana. Having joined Rasna Pvt. This flavor is a blend between pomegranate, cherry, mint and rose. Mango Lassi. The brand has braved competition from giants like International Best Foods, Unilever, Coca Cola, Rallis and a host of smaller players and have shown rock-steady market growth and gained a significant market share. Rasna's philosophy is to provide superior value to customers via manufacturing and marketing best in class products in the category. Rasna comes in many flyovers, my favorite is orange though. By 2002, Rasna faced competition from Coca-Cola’s Sunfill (withdrawn in 2004) and Cadbury-Kraft’s Tang. Ice Citrus Flavor. Pan Twist. Cocaine is an herbal extract from the coca leaf, a common South American plant. Rasna … Rasna gave the lower-middle class person who could not afford a carbonated drink the option of having something similar and even healthy at a price that did not drain their pocket. Cocaine was introduced to John Pemberton's original Coca-Cola recipe in 1886 and was used in small amounts for 20 years until the passage of the Pure Food and Drug Act of 1906, when large amounts of caffeine were substituted as the active ingredient. Pan Rasna. “New drink from Rasna is revolution of total swadeshi for Indian customers with natural spices such as cumin seeds, fennel seeds, chillies, mint, black pepper, cinnamon etc,” said Khambatta. Cinnamon Gum Flavor. Link to post Share on other sites. $7.95 $ 7. The company was revamped in the year 2002. By 2002, Rasna faced competition from Coca-Cola’s Sunfill (withdrawn in 2004) and Cadbury-Kraft’s Tang, which is still its major competitor. Special Pan. Take-home bottles and tetra-packs made it easier for consumers to avail them. We carry Pan Rasna in Afzal (tobacco) and in Soex (tobacco free). Rasna had come up with a nimbu pani variant in the 1990s, long before carbonated beverage companies such as PepsiCo and Coca-Cola had come up with their Nimbooz … The real trouble for Rasna began when carbonated drinks and fruit juices flooded the market and became all the more affordable. The Pan Rasna flavor can also blend in with any other flavor. Kesar Pan. In 2000, new flavours such as Guava, Litchi, Watermelon and Pineapple were added to the brand. At one point, the brand was the most visible drink advertised on television. Wikipedia Cherry Flavor. Rasmalai With a new tagline “relish a gain”, today Rasna has tried a deep penetration in the rural and semi urban market. Falooda. Recent product line of Rasna are: 1. No doubt Rasna will continue to make memories for a long time. Try mixing this flavor with mixed berry, cola or Starbuzz blue mist. Consistent product innovation is the only way in which the brands from this category can continue to create excitement year after year. We believe in pursuing substantial growth by developing win-win long-term relationships with our business partners. Bombay Pan Masala. Coco Pan. Cocaine. Creme Milk. Ltd. Coca-Cola goes head to head with Rasna in India. But neither drink was specifically for children. The brand has a current market share in the soft drink concentrate market of close to 80 percent, followed by the Mondelez India-marketed Tang. Share this post. Pan Masala Supreme. Coca-Cola Lime. Choco Pan Latte. Rasna’s philosophy is to provide superior value to customers via producing and marketing best in class products in the beverages category. How to store Rasna concerntrate powder can be stored in a cool place for 3 months. The brand has gone ahead and introduced sachets priced at Rs 5, thus entering the lower strata of their consumer base. Today, it has the maximum number of flavours with natural fruit powder. ... Cola Cola introduced as a non-aerated cola at Re.0.50 per glass for the first time in the world. Given the plethora of options available to today’s consumer, this job will only get more challenging with time. We believe in pursuing substantial growth by developing win-win long term relationships with our business partners. Global Flavored Powder Drinks Market 2020 by Manufacturers, Type and Application, Forecast to 2025 offers a comprehensive theory of the global market that sheds light on current & future market status. We brought you Peach and Cherry, as well as our first festive limited edition Cinnamon flavour in 2018. There are loads of new flavours to test out if you’re a fan of the Coca-Cola zero sugar range. One of India’s iconic drink brands, Rasna has created a niche market for itself in the last three decades. To ensure high quality standards, Rasp’s products were manufactured in a totally automated environment. Ramesh Chauhan, who created fizzy beverage brands Thums Up, Limca and Gold Spot almost four decades back before selling them to Coca-Cola in 1993, said even marketers are not pushing fizzy orange drinks. Rasna is one brand no 80s kid will forget. Hence, the brand is banking on prompting its new variant Fruit Plus – a drink supplemented with vitamins and endorsed by Akshay Kumar. Ltd. at the age of 18, with a Bachelor’s degree in Biochemistry, another in Law and several management certifications from Wharton and IIM, Piruz Khambatta became the Chairman and Managing Director of the company in 1998. Available at 50 paise per glass only, the delicious Rasna Vanilla Cola Cola is a non-carbonated, cola flavored soft drink concentrate with a taste of … Today Rasna has the maximum number of flavours with natural fruit powder in a large number of SKUs. Rasna is committed to excellence in keeping with its ranking as one of the largest soft drink concentrate manufacturing companies in the world. Grape Cream Flavor. We are a leading Retailer of Kissan Mango Squash, Coke Coca Cola, Pepsi My Can, Rasna Fruitfun Mango Beverage, Tang Lemon Flavour and Sprite Can from Bhubaneswar, India. Cucumber. 8 – Lime. Mango Salsa. It commanded over 85 percent of the fragmented Rs 600 crore soft drink concentrates market. 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